Mamapreneur

by 3Lite

PROBLEM STATEMENT

Limited Market Access: Single mothers from B40 communities struggle to reach paying customers due to low visibility and digital literacy.
Lack of Business Support: Challenges in branding, logistics, and e-commerce hinder their ability to grow small businesses in tailoring, food, and crafts.
Time Constraints: Balancing childcare and business responsibilities creates major time and energy challenges.
Untapped Potential: Without targeted support, their entrepreneurial capabilities remain underutilized.
Need for Empowerment: Platforms that highlight their stories and offer tailored assistance are essential for sustainable growth and empowerment.

PRIMARY OBJECTIVES

Empower B40 Single Mothers Through Entrepreneurship: Provide skills training, mentorship, and a supportive platform to help single mothers grow small businesses in tailoring, food, crafts, and more.
Increase Market Access & Visibility: Enhance sales opportunities through pop-up stores, influencer marketing, and partnerships with retail spaces, universities, and community hubs.
Bridge Digital and Business Knowledge Gaps: Equip participants with digital literacy, branding, e-commerce, and marketing skills to enable business sustainability and self-reliance.
Foster Community and Networking: Create a telecommunication platform for single mothers to connect, share resources, and collaborate for mutual support and growth.